ITERATE
PERFORMANCE
Move your strongest hook into a fresh UGC format
Keep the proven message. Test a new delivery.
Data-backed ad briefs for DTC brands
Know what ad to make next. Before your winners fatigue.
CreatStrat analyzes your product, customer language, competitors, and ad results. Every week, you get production-ready briefs with new avatars, hooks, scripts, visual direction, and complete Meta ad copy for static, UGC, video, mashups, and AI ads.
Free. Get 3 researched opportunities, 1 customer-avatar gap, and 1 example concept within 24 hours.
CREATIVE PLANTHIS WEEK
WEEK 35
5 briefs ready to produce.
META RESULTSBRANDCUSTOMERSCOMPETITORS
EXPLORE
REVIEWS
Answer the objection customers repeat most
RECOMBINE
MEMORY
Bring a winning angle to an overlooked customer avatar
Customer result
24 concepts. 11 produced. 4 became scalable ads. 1 became the brand’s top-performing creative that quarter.
“More importantly, our team now has a clear testing roadmap every week.”
Naomi C.VP Growth · Wellness brandName and identifying details have been changed, and the portrait is AI-generated, to protect customer privacy.
What you get
A brief your team can produce without another strategy meeting.
Every recommendation arrives with the research, copy, and production direction already written.
CLIENT BRIEFC.018 · UGC
The hesitation hook
A creator-led ad that turns the target avatar’s main objection into the opening line.
AVATARBusy first-time buyer
AWARENESSProblem aware
ANGLERemove the friction
FORMATUGC · 22s
WHY THIS AD
The same hesitation keeps appearing in customer language. This concept answers it using a hook pattern that already works for the account.
OPENING HOOK · TO CAMERA
“I kept putting this off because I thought it would be complicated.”
Research and test rationale
Why this concept matters now, grounded in your brand, customers, competitors, and ad results.
Avatar, awareness, and angle
Who the ad is for, what they already understand, and the message most likely to move them.
Hook, script, and visual direction
What the creator says, what the audience sees, and how the ad should be produced.
Complete Meta ad copy
Primary text, headline, description, and CTA are included with every brief.
STATICUGCVIDEOMASHUPSDEMOAI ADSITERATION
How CreatStrat works
Connect once. Get a stronger plan every week.
CreatStrat turns brand context and ad results into the next set of creative decisions.
Connect your brand and results
We learn your products, customer avatars, customer language, competitor creative, past tests, and Meta results.
Receive briefs ready to produce
Your prioritized batch arrives with the strategy, script, visuals, Meta copy, and test rationale already written.
Let results shape the next batch
CreatStrat remembers the avatars, hooks, angles, and formats you tested, what worked, and what to try next.
“Now we have a structured backlog of concepts tied to specific audiences, objections, and awareness stages. Our team spends less time debating what to make and more time actually producing and testing.”
Marcus B.Head of Growth · Apparel brand“Our designer, editor, or UGC creator can pick one up and immediately understand the angle, hook, customer problem, visual direction, and what the ad is trying to prove.”
Daniel W.Creative Operations Lead · Beauty brand“CreatStrat works from what we have already tested, what our customers are saying, and where the gaps are in our creative. The output feels much closer to something a senior strategist would actually recommend.”
Claire M.Performance Marketing Lead · Consumer techPricing
Choose the CreatStrat setup that fits.
Start with one brand, or keep every client in a separate strategy workspace.
Multiple-brand workspace
A separate strategy system for every brand you manage.
Built for creative strategists who need to keep client research, performance context, calendars, and recommendations cleanly separated without rebuilding the workflow for every account.
See the strategist workflow →- ✓Isolated brand workspacesEach brand keeps its own memory, briefs, files, and connected results.
- ✓Calendar + next-batch steeringGuide launches, priorities, formats, and constraints for each account.
- ✓Client-ready production briefsHand off the avatar, strategy, script, visual direction, and Meta copy.
- ✓Portfolio visibilitySee upcoming batches across the brands you manage.
Who it’s for
Pass the brief to production. Everything they need is inside.
Your designer, editor, or creator gets the strategy, script, visual direction, and Meta copy in one place.
Give your creative team a complete starting point.
- ✓The customer avatar, awareness stage, and angle
- ✓Hooks, script, shot list, or design direction
- ✓Primary text, headline, description, and CTA
Send the brief to your designer, editor, or creator. They have what they need to bring the ad to life.
Handle more brands without turning strategy into admin.
- ✓Research organized around the real opportunity
- ✓Every strategic and production decision documented
- ✓Client performance carried into the next batch
Keep each brand’s memory, calendar, steering, and briefs separate. Spend less time assembling research and more time applying the judgment clients hire you for.
You complete a short onboarding, connect your brand context, and receive your first batch of briefs within one week.
Meta is not required for the pilot. For ongoing plans, we recommend connecting it so every new batch can learn from your actual ad results.
Each brief includes the customer avatar, audience, angle, hooks, script or design direction, production notes, test hypothesis, and complete Meta ad copy: primary text, headline, description, and CTA.
CreatStrat creates the strategy and production-ready briefs. Your existing designers, editors, creators, freelancers, or agency turn those briefs into final ads.
Free Creative Gap Scan
Find the creative opportunities your account is missing.
Share your product page URL and email. We’ll study your public brand and market signals, then send a focused readout within 24 hours.
03 opportunities01 customer avatar gap01 example concept