The CreatStrat workspace

From what’s happening now to what your team makes next.

Plan around promotions, receive a prioritized weekly batch, open complete production briefs, and guide what CreatStrat should explore next.

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Interface shown with a demo brand and illustrative briefs.
This weekNorthline Labs
WEEK OF AUGUST 31

5 briefs
for production

Delivered MondayNext batch · Sep 7
THIS WEEK’S BRIEFS05
01
N.0022A Screen-time resetStatic · Problem aware · Busy parent
READY
02
N.0023A The bedtime negotiationUGC · Solution aware · Practical planner
READY
03
N.0024A What changed this weekMashup · Most aware · Returning buyer
READY

01 · Calendar

Plan creative around what’s coming.

Add promotions, product launches, restocks, and seasonal moments. Confirmed dates become planning context for upcoming briefs, so the strategy arrives early enough to produce.

  • See upcoming batches and campaign moments together
  • Give CreatStrat the offer, audience, and production constraints
  • Turn every confirmed event into a usable creative timeline
PROMOTION PLANNINGSeptember 2026
LaunchPromotionSeasonalBrief delivery
MONTUEWEDTHUFRISATSUN
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2 confirmed events1 date needs details

02 · Weekly batch

Open the plan and know what deserves production first.

Each batch balances new avatars, awareness stages, formats, proven directions, and untested opportunities. Brief codes stay attached from production through performance review.

01 · ITERATE

N.0022A Screen-time reset

Move the strongest objection into a direct static concept for problem-aware parents.

STATICBUSY PARENTPROBLEM AWARE
02 · EXPLORE

N.0023A The bedtime negotiation

Introduce a new avatar through a conversational UGC hook built around a familiar nightly moment.

UGCPRACTICAL PLANNERSOLUTION AWARE
03 · RECOMBINE

N.0024A What changed this week

Bring a proven benefit into a new mashup format before the current execution fatigues.

MASHUPRETURNING BUYERMOST AWARE
BRIEF LIBRARYDelivered work
FILTER
N.0022A
Screen-time resetStatic · Busy parent · Problem aware
Ready
N.0018A
Bought it for meUGC · Self-gifter · Product aware
In production
N.0013B
Not another routineVideo · Habit skeptic · Solution aware
Used
N.0009A
Designed for real lifeStatic · Practical planner · Most aware
Used

03 · Brief library

Find the thinking behind any ad.

Search delivered work by code or name, then filter by audience, awareness, format, status, week, or product. The library becomes the record of what your brand has already explored.

  • Keep ad codes consistent from brief to Ads Manager
  • See avatar and awareness coverage at a glance
  • Return to past strategy without digging through documents

04 · Complete brief

Pass it to a designer, editor, or creator.

The strategy, copy, and production direction live in the same brief. The recipient can understand who the ad is for, what it must communicate, and how to bring it to life.

PRODUCTION BRIEF

N.0022A Screen-time reset

READY TO PRODUCE
TYPEStatic
AUDIENCEParents
AVATARThe busy parent
AWARENESSProblem aware
THE OPPORTUNITY

Reframe screen-time guilt as a solvable transition problem.

The customer is not looking for another lecture about screens. They need a believable way to make the handoff from device time to bedtime feel easier tonight.

HOOK + SCRIPT

“The hardest part of screen time isn’t turning it off.”

Frame 1: Show the familiar negotiation beginning. Frame 2: Introduce the reset cue. Frame 3: Demonstrate the calmer transition and close with the product.

VISUAL DIRECTION

Use a real evening environment, close framing, low-polish household details, and visible before-and-after emotional contrast. Keep the product present without turning the execution into a packshot.

Brief code stays attached through production and reporting.

05 · Steering + learning

Direct the next batch without rebuilding the strategy.

Steering is optional. Add a priority, product, format, or constraint when something changes. CreatStrat combines that direction with the calendar, connected results, and accumulated brand memory.

NEXT PLAN

Guide the next batch

OPTIONAL

For the plan arriving Monday, September 7

184 / 600
CONNECTED LEARNING

What the next batch remembers

  • Hook patternDirect objection openings are holding attention longer.
  • Avatar gapThe practical planner has converted but remains under-tested.
  • Format gapThe strongest message has not been tested in UGC.
  • Production feedbackFounder-led concepts are paused for the next batch.

For creative strategists

Do more strategy. Spend less time assembling it.

Keep each brand’s research, calendar, performance context, and briefs isolated. Move between workspaces without rebuilding the operating system behind your recommendations.

  • A separate strategic memory for every brand
  • Calendar and next-batch steering per workspace
  • Client-ready briefs with the strategy documented
  • One view of upcoming batches across your portfolio
See multiple-brand plans →
YOUR WORKSPACESThree brands. One strategy system.
NL
Northline Labs5 briefs · next batch Monday
Current
LF
Luma Form8 briefs · launch prep underway
Open
KT
Kettle Theory5 briefs · steering requested
Open
UPCOMING18 briefs across 3 workspaces
Each brand keeps its own memory, calendar, and Meta connection.

Start with your account

Find the creative opportunities your account is missing.

Share one product page. We’ll return three researched opportunities, a customer-avatar gap, and an example concept within 24 hours.

Free Creative Gap Scan →See pricing