Weekly creative direction for DTC brands on Meta
We turn your account data, customer language, and competitor ads into 10–20 production-ready briefs every Monday—then use performance data to make the next batch smarter.
Built for teams already spending on Meta and ready to test more deliberately.
Creative direction
Hook / to camera
“I kept putting this off because I thought it would be complicated.”
Format
UGC · 22sTest
Objection vs. proofWhy it earned a slot
Uses repeated customer language while preserving the angle already working in the account.
Most brands don’t need more hands. They need a better way to decide which angles, hooks, and iterations are worth producing.
The hard part is connecting customer language, competitor activity, and live account performance before the next batch is briefed.
CreatStrat turns those signals into production-ready direction every week, so your designers, creators, and editors can spend their time making the right ads.
Research, direction, and measurement stay connected, so your team ships with a reason—and never starts the next Monday from zero.
Read the signals
We combine live performance, customer language, competitor patterns, and fatigue signals before ideas are written.
Brief the team
Every brief includes the angle, hooks, script, shotlist, ad copy, and a test hypothesis set before launch.
Learn what moved
We grade results on real volume, isolate the parts that worked, and carry those learnings into the next batch.
The deliverable is briefs. The advantage is the memory behind them.
Products, customers, brand voice, past creative, competitors.
Specialist agents research your market, your account, and your competitors at the same time.
Not reports you'll file and never read. Creative briefs your team can shoot this week.
Hand the briefs straight to your designers, UGC creators, or AI production tools.
A full week of strategy and briefs, ready the moment you need to create. Not a moodboard. Not a vague concept.
The concept plus the reason it earned a slot. Hooks word for word. The full script. A scene-by-scene shotlist. The ad copy. And a test hypothesis with a success threshold set before the ad goes live.
A creator or editor cannot misinterpret it.
AI can produce more. That is not the same as knowing what deserves to be made. Evidence, review, and measurement stay in the loop.
Every concept begins with signals from your account, your customers, or your market—not a generic prompt or swipe file.
People set the direction, review the reasoning, and decide what is ready to put in front of your production team.
Every brief passes brand-voice and platform-policy checks before it reaches your team.
Ideas are graded against real volume. What worked is retained, what failed is retired, and weak evidence stays inconclusive.
Why brands choose CreatStrat
Most agencies make ads. We decide which ads should exist.
Our clients don't get random creative ideas. They get research-backed direction built on customer psychology, competitive intelligence, and performance-creative principles. Whatever your setup, in-house team, freelancers, or an agency, CreatStrat becomes the strategic brain behind your creative.
A full team's range from week one, without the salary, the months of hiring, or the management. The account memory stays here instead of walking out the door.
A system with memory, not a pair of hands.
The same rigor runs on every brief, not just the accounts big enough to earn the A-team.
The point isn't cheaper. It's more rigor, more volume, and more honesty about what's working, in one place. And it isn't theory: we built CreatStrat running our own DTC brand, with our own ad spend on the line.
Every plan includes the full research-to-measurement loop. Flat monthly retainer, adjust your mix any time, cancel anytime.
Briefs only
Briefs only
All tiers: flat monthly retainer · adjust your mix anytime · cancel anytime.
We onboard a limited number of accounts each month. If we're not a fit, we'll tell you straight and point you somewhere that is.
Yes. UGC-heavy one month, static-heavy the next, whatever your account needs.
First batch ships within one week of your application being accepted.
Briefs are the front door. If you want us producing images or video too, we'll cover that on your call.
Read access to your Meta ad account, plus your site, reviews, and past creative. Your data is used to work your account, and never to inform anyone else's brand.
The AI team handles the research, the measurement, and the memory, at a scale no human team can. People set the direction and review what ships. You see the reasoning behind every brief and decide what runs.