Performance creative for DTC brands on Meta
Your AI creative strategy team.
World-class creative strategy and research, working your account every week. We study your customers, your competitors, and your market, then hand your team the concepts, briefs, hooks, scripts, and testing plans to find winners faster.
You don't have a design problem. You have a strategy problem.
Most brands don't lose because they have bad designers. They lose because they're making the wrong ads.
Your team is expected to understand your customers, analyze competitors, spot market shifts, write hooks that land, build testing roadmaps, and keep generating fresh concepts. Every week, without falling behind.
Creative today isn't a design problem. It's a strategy problem.
A senior creative-strategy team that does all of that runs well into six figures a year. CreatStrat gives you that capability as an AI-powered creative department, without hiring, training, and managing the team yourself.
Meet your creative strategy team.
Instead of one strategist, you get a team of specialists working your account together, each focused on one job and feeding the next.
Market research
Understand what's shifting in your category before your competitors do.
Customer intelligence
Mine your reviews and customer language for the objections, desires, and buying triggers your ads should be hitting.
Competitor teardowns
Read your competitors' live ads and how long each has run, then find the angle nobody in your niche has claimed.
Honest measurement
Every live ad classified winner, kill, or inconclusive on real volume. No winner crowned on a lucky day.
Creative strategy
Winning angles, positioning, offers, and the reason each concept earns a slot.
Concept and briefs
Dozens of fresh concepts, written up as briefs a creator or editor cannot misinterpret.
Testing roadmaps
Know exactly what to test next, and in what order, instead of relying on random ideas.
Memory that compounds
Every week the system learns from your winners and losers, so the work gets sharper instead of resetting.
From your data to ready-to-shoot briefs.
We learn your business
Products, customers, brand voice, past creative, competitors.
The AI strategy team goes to work
Specialist agents research your market, your account, and your competitors at the same time.
You receive actionable strategy
Not reports you'll file and never read. Creative briefs your team can shoot this week.
You launch faster
Hand the briefs straight to your designers, UGC creators, or AI production tools.
Everything your team needs before opening Figma.
A full week of strategy and briefs, ready the moment you need to create. Not a moodboard. Not a vague concept.
- ✓New advertising angles and positioning
- ✓Hooks, written out word for word
- ✓UGC concepts and video scriptsmarked VO or to-camera
- ✓Static ad concepts and scene-by-scene shotlists
- ✓Meta-ready ad copyprimary text, headline, CTA
- ✓Iteration plans for your current winnersone variable at a time, so a win compounds
- ✓Every claim pre-clearedbrand voice and platform policy, before it ships
The concept plus the reason it earned a slot. Hooks word for word. The full script. A scene-by-scene shotlist. The ad copy. And a test hypothesis with a success threshold set before the ad goes live.
A creator or editor cannot misinterpret it.
Why this isn't AI slop.
The fear with AI creative is generic, soulless output that looks like everyone else's. Here is why this is the opposite.
Strategy leads, production follows
Every ad begins as a real strategic plan: the angle, the hook, the script, and the reason it should exist. Production serves that plan, it never drives it. Slop is what you get when output comes first and strategy never does.
Every concept comes from your account
Your data, your customers, your competitors. Never a generic swipe file or a template dressed up as an idea.
Nothing wins on noise
Honest measurement is the whole discipline. A label only sticks when the volume backs it. That is the opposite of slop, which is made fast and measured never.
You stay in control
You see the reasoning behind every brief and decide what runs. Nothing ships that you haven't chosen.
Why brands choose CreatStrat
Most agencies make ads. We decide which ads should exist.
Our clients don't get random creative ideas. They get research-backed direction built on customer psychology, competitive intelligence, and performance-creative principles. Whatever your setup, in-house team, freelancers, or an agency, CreatStrat becomes the strategic brain behind your creative.
Versus hiring in-house
A full team's range from week one, without the salary, the months of hiring, or the management. The account memory stays here instead of walking out the door.
Versus a freelancer
A system with memory, not a pair of hands.
Versus an agency
The same rigor runs on every brief, not just the accounts big enough to earn the A-team.
The point isn't cheaper. It's more rigor, more volume, and more honesty about what's working, in one place.
Pick your weekly volume.
Flat monthly retainer. Adjust your mix any time: more UGC briefs, more static briefs, whatever your account needs. Cancel anytime.
Pilot
Briefs only
- ✓10 briefs per week · 40+ per month
- ✓Concept, hooks, full script, shotlist
- ✓Research, teardowns, and a test hypothesis on every brief
- ✓Every result feeds the next batch
- ✓Direct Slack channel
Pilot+
Briefs + asset matching
- ✓Everything in Pilot
- ✓Footage matched from your existing library
- ✓Every scene timestamped to the exact clip
- ✓We flag the shots your library is missing
Growth
Briefs only
- ✓20 briefs per week · 80+ per month
- ✓Everything in Pilot
- ✓Built for brands testing aggressively
- ✓Priority delivery slot
Growth+
Briefs + asset matching
- ✓Everything in Growth
- ✓Footage matched from your existing library
- ✓Best fit for brands with 200+ assets in rotation
All tiers: flat monthly retainer · adjust your mix anytime · cancel anytime.
Three minutes to apply.
We onboard a limited number of accounts each month. If we're not a fit, we'll tell you straight and point you somewhere that is.
Yes. UGC-heavy one month, static-heavy the next, whatever your account needs.
First batch ships within one week of your application being accepted.
Briefs are the front door. If you want us producing images or video too, we'll cover that on your call.