Strategy-backed performance creative · done-for-you
Strategy-backed performance creative that compounds.
Every winner becomes the seed of the next, on a measure → iterate → scale loop built into the system.
Built into the system
Mechanism, not marketingYou don't have a creative problem. You have a brief problem.
If you're running paid social on a brand you believe in, you know the loop: the winners fatigue faster than you can replace them, you can't ship volume fast enough to feed the algorithm, and you can't tell which ad is actually working. The data sits in your tracker, fresh creative is overdue, and somebody has to write the briefs. That somebody is usually you, at midnight.
But the bottleneck isn't just the hours. It's that briefs written at midnight are shallow: surface-level concepts, half-finished shotlists, claims you didn't double-check. Your team produces exactly what you brief.
Thin briefs produce thin ads.
You've thought about hiring a creative strategist. Then you remembered the months of vetting, paid trials, and onboarding. CreatStrat is the system that strategist would build, without the hire, the management, or the months of ramp.
We start sharp. We get sharper.
Day one, we plug into your ad account, your tracker, and your customer data. By week three, the playbook has bent around your specific winners, your specific customer, your specific voice, because every batch's result is read, classified, and fed into the next.
Measure honestly.
Every ad is classified on real volume, not a lucky day. Nothing is crowned a winner, or killed, on noise; under the data threshold it stays inconclusive and keeps running. We read the trajectory across snapshots, so a fatiguing winner is flagged before its ROAS tanks.
Iterate + recombine.
We rank your winning hooks, angles, and formats, each on the metric it actually drives, then rebuild new ads from your proven parts. A hook that only ran in one format gets tested where it hasn't been. A proven component in fresh territory beats a blank-page guess.
Refresh + remember.
A proven winner does not get forgotten, it gets a fresh execution: keep the winning hook, change the creator, the setting, or the format around it, so the idea keeps working past the point a single cut would burn out. And the account remembers: every batch builds on what worked and refuses to re-run what already failed. When an angle stops yielding lift, we stop iterating it and explore a fresh one. Your creative compounds instead of resetting each week.
Your top UGC's hook rate is sliding and ROAS slipped two weeks running. The creative is fatiguing.
Refresh it before it dies. Keep the winning angle, write a new creator and a new opening, so the proven idea gets a fresh execution.
Hook A beat Hook B on the open, but Hook B held attention longer.
Splice them. Hook A's opening, Hook B's middle, the winning parts recombined into one stronger cut.
The “sensitive skin” angle is four scripts deep with shrinking lift.
Stop polishing a tapped-out idea. Pull a fresh angle from an unanswered customer objection and brief that instead.
We read the market, not just your account.
Your ad account tells you what has worked for you. Your competitors' accounts tell you what is working right now, across your whole category, and Meta keeps them public. We read both. We track which rival ads are still running after 30, 60, 90 days, because a long-running ad is a paid vote that it converts. We break down the hook and the format doing the work. Then we find the angle nobody in your niche is running yet, and brief it for you.
- ✓Who is still spendingthe ads running longest, because longevity is the market's verdict
- ✓The hook and format doing the workbroken down line by line, not guessed at
- ✓The angle nobody is runningthe open lane your next test takes
Briefs your designers can't misinterpret.
Your creative cycle doesn't drag because your designers are slow. It drags because they're guessing. The brief was vague, so they made a call, and the first cut comes back missing the angle, missing the hook, missing the point. You revise. They reshoot. The batch ships late, watered down, and nothing like what you pictured.
Every CreatStrat brief is built to eliminate the guesswork. Written for your designer, not your strategist. Every scene specified. Every claim pre-cleared. Every brief tight enough that what gets produced is what you'd have made yourself.
- ✓Concept & strategic rationalewhy this ad, why now
- ✓Full scriptwith line-delivery notes and on-screen text cues
- ✓Scene-by-scene shotlistframing, B-roll, transitions, pacing, as direction
- ✓Meta-ready ad copyprimary text, headline, and CTA, written to match the creative
- ✓Performance hypothesiswhat to test, what success looks like
Your designer opens the brief, knows exactly what to create, and ships a first cut that matches what's in your head. Most of our briefs go from delivered to ship-ready in under 48 hours.
Every other option has a trade-off.
| CreatStrat | Hire in-house | Freelance strategist | Full agency | |
|---|---|---|---|---|
| Monthly cost | $3,000–$6,500 | $10k+ loaded | $4k–$8k | $10k–$15k+ |
| Briefs / month | 40–80 | 15–25 | 10–20 | 15–30 |
| Time to start | 1 week | 3–6 months | 1–2 weeks | 1–3 months |
| Vetting & onboarding overhead | Zero | Months | Days to weeks | Weeks |
| Designers don't have to guess at intent | ✓ | Depends on hire | Mixed quality | Strategy decks, not scripts |
| Asset matching: briefs arrive with your footage matched | ✓ Pilot+ / Growth+ | You do it | Manual, if at all | Billed hourly |
| Honest measurement: no winner crowned on noise | ✓ | If you build it | Manual | Rare |
| Closed feedback loop that sharpens output | ✓ | If you build it | Manual | Rare |
| Cancel anytime | ✓ | It's a hire | Sometimes | 6–12 mo lock |
| See pricing → |
Numbers reflect typical market ranges for DTC creative-strategy delivery in 2026. Freelance strategists charge $300–$800 per brief; agencies bill $1,500+ per concept and run $10–15k/mo for roughly 4× less volume.
Pick your weekly volume.
Flat monthly retainer. Adjust your mix any time: more UGC briefs, more static briefs, whatever your account needs. Cancel anytime.
Pilot
Briefs only
- ✓10 briefs per week · 40+ per month
- ✓Concept, hook variations, full script, shotlist
- ✓Strategy memo with every batch
- ✓Claims pre-cleared on every brief
- ✓Every result feeds the next batch
- ✓Direct Slack channel
Pilot+
Briefs + asset matching
- ✓Everything in Pilot
- ✓Footage matched from your existing library
- ✓Every scene timestamped to the exact clip
- ✓Cuts your editor's prep time in half
- ✓We flag the shots your library is missing
Growth
Briefs only
- ✓20 briefs per week · 80+ per month
- ✓Everything in Pilot
- ✓Built for brands testing aggressively
- ✓Priority delivery slot
Growth+
Briefs + asset matching
- ✓Everything in Growth
- ✓Footage matched from your existing library
- ✓Winning clips resurface where they fit
- ✓Best fit for brands with 200+ assets in rotation
All tiers: flat monthly retainer · adjust your mix anytime · cancel anytime.
For comparison: freelance creative strategists charge $300–$800 per brief; agencies bill $1,500+ per concept, and performance-creative agencies run $10–15k/mo for roughly 4× less volume.
Three minutes to apply.
We onboard a limited number of accounts each month. If we're not a fit, we'll tell you immediately and point you somewhere that is.
Yes. UGC-heavy one month, static-heavy the next, whatever your account needs.
First batch ships within one week of your application being accepted.
Briefs are the front door. If you want us producing images or video too, we'll cover that on your call.