Data-backed ad briefs for DTC brands

Your creative strategy team. Learning 24/7.

CreatStrat finds new customer avatars, hooks, angles, ad ideas, and variations from your data—then writes the copy and production direction for static, UGC, video, mashups, and more.

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Give your creators a stronger starting point. The strategy, copy, and production direction are already in the brief.

WEEKLY PLANWEEK 32
BRAND 248 REVIEWS 36 MARKET ADS PERFORMANCE CONNECTED
Your Monday plan

5 briefs ready to produce.

05BRIEFS
READY
01

SCALE

The objection your reviews keep repeating

Turn hesitation into the opening hook.

REVIEWS
02

EXPLORE

A customer avatar your ads never speak to

New audience, proven product truth.

MARKET
03

ITERATE

Your best hook in a format you have not tested

Keep the signal. Change the container.

LEARNED
EvidenceCustomers + market + ads
OutputStrategy + ad copy included
FormatsStatic, UGC, video + mashups
PipelineNew tests before fatigue
01 · What gets made

Every format. One complete brief.

Static, UGC, founder video, product demos, mashups, iterations, and AI-assisted concepts. Each starts with evidence and arrives with the copy and production direction included.

01 / 06

Illustrative examples based on CreatStrat briefs. Each brief gives creators a clear path from idea to finished ad.

02 · How it works

Research. Brief. Learn. Repeat.

CreatStrat brings the research, strategy, and copy together so creators can move faster.

01
INPUTSBrand + market
02
STRATEGYCreative direction
03
OUTPUTProduction brief
04
MEMORYWhat moved
01

RESEARCH

Find what matters

We read your brand, customers, competitors, and current ads.

VOICEMARKETADS
02

BRIEF

Write what to make

Each brief includes the customer avatar, angle, hooks, primary text, Meta headline, script, CTA, format, and production direction.

ANGLECOPYFORMAT
03

LEARN

Use the results

What worked and what failed shapes the next week of briefs.

KEEPCHANGESTOP
03 · Who it’s for

One strategy system. Two ways to use it.

Use CreatStrat as your automated strategy team or as the research and briefing layer behind your client work.

01DTC BRAND TEAMS

You make your own creative. You need to know what to make next.

For founders, growth leads, and in-house creative teams running paid social without a dedicated strategy department.

  • A fresh production plan every week
  • One place for customer, market, and performance context
  • Briefs your creators and editors can use immediately

CreatStrat becomes the strategy function between performance data and production.

02CREATIVE STRATEGISTS

You own the thinking. CreatStrat helps you raise the output.

For strategists and small agencies who want deeper research, stronger briefs, and more client capacity without flattening their point of view.

  • Start with organized evidence instead of open tabs
  • Build more complete briefs in less time
  • Carry account learnings from one cycle into the next

Use the system as your research engine, briefing partner, and account memory.

WHY CREATSTRAT

From raw inputs to Monday’s production plan.

Typical creative tools CreatStrat
Give you ads to browseResearches the market for you
Give you reports to interpretDecides what should be tested next
Generate disconnected ideasUses your brand, customer, market, and performance context
Leave you to assemble direction and copyDelivers researched briefs with the copy written
04 · Inside the brief

A look inside your weekly brief.

BRIEF PREVIEWC.018 / ITERATION

Creative direction

Turn a repeated objection into the opening hook.

REVIEW LANGUAGEWINNER HOOKFORMAT GAP

Hook / to camera

“I kept putting this off because I thought it would be complicated.”

Format

UGC · 22s

Test

Objection vs. proof

Why it earned a slot

The same hesitation appears across reviews, while the account’s strongest hook already proves the underlying desire.

READY FOR PRODUCTIONMON / 08:00

Every brief includes

  • The evidence-backed opportunity and why now
  • Customer avatar, audience, and awareness stage
  • Hooks, primary text, Meta headline, and CTA written
  • Full script, on-screen copy, and production direction
  • Format and placement: static, UGC, video, mashup, or iteration
  • The test hypothesis, success signal, claims, and sources
05 · Customer feedback

What teams say changed.

Clearer testing plans, stronger production briefs, and less time spent deciding what to make.

01 / 10

Names and identifying details have been changed, and portraits are AI-generated, to protect customer privacy.

06 · Configure your plan

Pay for the number of briefs you need.

Choose how many products you cover and the total briefs you need each week.

1

The first product is included. Each additional product adds $89 per month for its own customer, market, and creative context.

5

The total weekly brief volume shared across the products above.

07 · Fair questions

You complete a quick onboarding. CreatStrat begins researching your brand, products, customer voice, and competitive landscape.

Your first batch of completed ad briefs arrives within one week, then weekly after that.

Once connected, ad performance feeds the next week’s creative direction automatically. CreatStrat carries forward what worked, what changed, and what should be retired.

We highly recommend it. The connection lets CreatStrat learn from your ad performance automatically, so those results can shape the next batch. You can connect Meta during onboarding or add it later in Settings.

Send it to the designer, creator, editor, freelancer, or agency you already work with. They get the strategy, copy, script, visual direction, and test plan in one place, so there is less interpretation before work begins.

Static images, carousels, UGC, founder videos, product demos, mashups, iterations, and AI-assisted concepts. The format changes; the evidence, copy, and production detail stay complete.

CreatStrat handles the research and synthesis, then writes the customer avatar, angle, hooks, primary text, Meta headline, CTA, script, visual direction, and test rationale into every brief.

Yes. Plans are monthly with no long-term contract. Everything already delivered remains yours.

Email team@creatstrat.com. We’ll get back to you within 24 hours.

08 · Free brand analysis

See what CreatStrat finds in your brand.

Share your website and we’ll email three creative opportunities, one audience gap, and one example concept within 24 hours.

YOUR FREE READOUT

03creative opportunities
01audience gap
01example concept

Built from public brand and market signals, then sent to your inbox.

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