The CreatStrat workspace

Your weekly ads. Strategy included.

Get finished ads built around your customer avatars, hooks, and next test. Plan launches, share assets once, and find each ad, brief, and Meta copy together.

Free Creative Gap Scan → Explore ads by category
This week · Ads & briefsWAYPOINT · Demo brand · Carry-on packing cubes
Illustrative WAYPOINT packing cubes ad: Less unpacking. More exploring.

Explore the work

Different products.
Different reasons to buy.

See the finished ad, the customer avatar it speaks to, and the strategy behind the hook.

Luyors upper-lip coverage ad: a pointer highlights the silicone panel above the mouth opening on a purple LED mask.
Luyors · Customer creative · Static · 9:16

Luyors / Equinox Pro LED mask

Upper lip lines? Covered.

Customer avatar
The skincare buyer comparing LED masks for upper-lip coverage
Awareness
Solution aware
Angle
Make a specific coverage concern visible
Why this ad

A customer named upper-lip coverage as a deciding factor when choosing an LED mask. This concept turns that buying concern into the hook. The close crop lets shoppers check the detail that matters to them.

Visual direction

Use the existing Luyors product photograph. Keep the purple silicone panel above the mouth opening clearly visible and aim the callout at that panel. Preserve the product geometry and red glow. The coverage detail is the proof point.

Meta copy
Primary text
Looking closely at LED mask coverage? See how the Luyors Equinox Pro sits over the upper-lip area. Explore the fit and coverage up close.
Headline
Made to reach the upper lip
Description
Explore the Equinox Pro LED mask.
CTA
Learn more
Where the strategy goes next

Compare this coverage-led hook with a broader product-feature hook for the same solution-aware audience. Keep the offer and placement consistent, then use connected performance to guide the next batch.

Optional steering example: Keep the coverage-focused buyer. Test a question-led opening against the direct coverage statement, without changing the product image or offer.

CreatStrat plans the next batch automatically. Add steering only when you have extra context to share.

Original Luyors creative. Brief summary and Meta copy adapted for this showcase.

STRATEGY + BRIEFS + FINISHED ADS

Your ads arrive ready to launch.

Choose your weekly mix of statics, carousels, mashups, and AI videos. Receive the finished work with the strategy and copy behind every ad.

5 static ads each week, $299/month →
STRATEGY + BRIEFS

Already have a creative team?

Choose your brief quantity. Hand complete scripts, visual direction, and Meta copy straight to your designer, editor, or creator.

5 briefs each week, $149/month →

Finished ads

The brief, the footage, and the final ad. Together.

Upload product photos, raw clips, and creator content once. Your production plan delivers a complete batch of finished ads and briefs together. Your chosen mix sets the weekly quantities. Each brief supplies the avatar, hook, copy, and direction for its ad.

Mix statics and carousels with AI videos or mashups. Mashups use your existing footage; AI videos build on product references and a storyboard.

Choose my ad mix →

YOUR WEEKLY DELIVERY / PRODUCTION PLAN

  1. Open This weekSee the finished ads in your latest batch, organized by product.
  2. Open an adPreview the image or video, then find its brief and Meta copy alongside it.
  3. Download and launchGet the agreed placement sizes individually or download the whole batch.
  4. Add optional steeringCreatStrat automatically plans the next batch from research and connected results. Add feedback or priorities only when you have extra context to share.
  5. Find earlier deliveriesAds & briefs keeps your delivered batches searchable by product, week, and ad code.

01 · Calendar

Plan creative around what’s coming.

Add promotions, product launches, restocks, and seasonal moments. Dates guide the upcoming creative so your finished ads support the right product, offer, and launch.

  • See upcoming batches and campaign moments together
  • Give CreatStrat the offer, audience, and production constraints
  • Turn every confirmed event into a usable creative timeline
PROMOTION PLANNINGSeptember 2026
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2 confirmed events1 date needs details

02 · Weekly batch

New ads. A clear testing strategy.

Each batch balances new avatars, formats, proven directions, and untested opportunities. Finished-ad plans include the creative, complete brief, and Meta copy together. Have your own creative team? Choose briefs-only. Ad codes stay attached to both.

01 · ITERATE

N.0022A Screen-time reset

Move the strongest objection into a direct static concept for problem-aware parents.

STATICBUSY PARENTPROBLEM AWARE
02 · EXPLORE

N.0023A The bedtime negotiation

Introduce a new avatar through a story-led AI video hook built around a familiar nightly moment.

AI VIDEOPRACTICAL PLANNERSOLUTION AWARE
03 · RECOMBINE

N.0024A What changed this week

Bring a proven benefit into a new mashup format before the current execution fatigues.

MASHUPRETURNING BUYERMOST AWARE
ADS & BRIEFSDelivered work
FILTER
N.0022A
Screen-time resetStatic · Busy parent · Problem aware
Delivered
N.0018A
Bought it for meCarousel · Self-gifter · Product aware
Delivered
N.0013B
Not another routineVideo · Habit skeptic · Solution aware
Delivered
N.0009A
Designed for real lifeStatic · Practical planner · Most aware
Delivered

03 · Ads & briefs

Find the ad and the strategy behind it.

Search delivered work by code or name, then filter by week or product. The library becomes the record of what your brand has already explored.

  • Keep ad codes consistent from brief to Ads Manager
  • See avatar and awareness coverage at a glance
  • Return to past strategy without digging through documents

04 · Complete brief

Every ad has a complete creative brief.

See the avatar, hook, copy, and test rationale behind every finished ad. On the briefs-only plan, your designer, editor, or creator gets that same complete direction to bring to life.

PRODUCTION BRIEF

N.0022A Screen-time reset

STRATEGY INCLUDED
TYPEStatic
AUDIENCEParents
AVATARThe busy parent
AWARENESSProblem aware
THE OPPORTUNITY

Reframe screen-time guilt as a solvable transition problem.

The customer is not looking for another lecture about screens. They need a believable way to make the handoff from device time to bedtime feel easier tonight.

HOOK + LAYOUT

“The hardest part of screen time isn’t turning it off.”

Headline: A calmer screen-time reset. Image: One product-in-use photo in a real evening routine. Supporting line: A clear signal for what comes next. CTA: Shop now.

VISUAL DIRECTION

Use one clear product-in-use image with space for the headline. Keep the product recognizable, the text readable on mobile, and the call to action distinct.

Brief code stays attached through production and reporting.

05 · Optional steering + learning

Strategy that keeps moving. Your input when it matters.

CreatStrat automatically handles strategy using research, your calendar, and connected performance. Steering is optional. Add a product priority, constraint, or testing idea when you have extra context.

NEXT PLAN

Guide the next batch

OPTIONAL

For the plan arriving Monday, September 7

140 / 600
CONNECTED LEARNING

What the next batch remembers

  • Hook patternDirect objection openings are holding attention longer.
  • Avatar gapThe practical planner has converted but remains under-tested.
  • Format gapThe strongest message has not been tested in a carousel.
  • Production feedbackFounder-led concepts are paused for the next batch.

For creative strategists

Do more strategy. Spend less time assembling it.

Keep each brand’s assets, ads, research, and results separate. Switch between clients with their creative history and upcoming priorities ready to use.

  • A separate strategic memory for every brand
  • Calendar and optional next-batch steering per workspace
  • Client-ready ads with the strategy documented
  • One view of upcoming batches across your portfolio
See multiple-brand plans →
YOUR WORKSPACESThree brands. One strategy system.
NL
Northline Labs5 ads + briefs · next batch Monday
Current
LF
Luma Form8 ads + briefs · launch prep underway
Open
KT
Kettle Theory5 ads + briefs · next batch Friday
Open
UPCOMING18 ads across 3 workspaces
Each brand keeps its own memory, calendar, and Meta connection.

Start with your account

Find the creative opportunities your account is missing.

Share one product page. We’ll return three researched opportunities, a customer-avatar gap, and an example concept within 24 hours.

Free Creative Gap Scan →See pricing