Beat creative fatigue · weekly creative direction for DTC brands
Your winners are dying faster than you can replace them.
We track each winner's trajectory, not its last good day, and tell you the moment it's fatiguing, then ship the refresh.
Built into the system
Mechanism, not marketingWe see the decay coming.
Day one, we plug into your ad account and your tracker, then watch every winner's trajectory across snapshots. The moment frequency climbs while ROAS and hook rate slide, the ad is flagged fatiguing, and the refresh is already in motion before the spend bleeds out.
Catch the fatigue.
Every metrics pull is added to a running history, and we read the trend, not the last snapshot. Frequency rising while ROAS and hook rate decline over consecutive pulls flags a winner as fatiguing, so you hear about it before its numbers crater, not after.
Scale, don't polish.
A tired winner doesn't need a new coat of paint on a dead hook. We give the same proven angle, proof, and offer a fresh execution, a new creator, a new hook, or a new setting, so the thing that worked keeps working in a new cut.
Never out of replacements.
An exhausted angle is marked and retired. We stop iterating a hill that's tapped out and explore instead. With 40–80 fresh, research-backed briefs a month, there's always a new contender loaded before the current winner fades.
Every other option has a trade-off.
| CreatStrat | Hire in-house | Freelance strategist | Full agency | |
|---|---|---|---|---|
| Monthly cost | $3,000–$5,000 | $10k+ loaded | $4k–$8k | $10k–$15k+ |
| Briefs / month | 40–80 | 15–25 | 10–20 | 15–30 |
| Time to start | 1 week | 3–6 months | 1–2 weeks | 1–3 months |
| Vetting & onboarding overhead | Zero | Months | Days to weeks | Weeks |
| Designers don't have to guess at intent | ✓ | Depends on hire | Mixed quality | Strategy decks, not scripts |
| Honest measurement: no winner crowned on noise | ✓ | If you build it | Manual | Rare |
| Closed feedback loop that sharpens output | ✓ | If you build it | Manual | Rare |
| Cancel anytime | ✓ | It's a hire | Sometimes | 6–12 mo lock |
| See pricing → |
Numbers reflect typical market ranges for DTC creative-strategy delivery in 2026. Freelance strategists charge $300–$800 per brief; agencies bill $1,500+ per concept and run $10–15k/mo for roughly 4× less volume.
Choose your testing pace.
Every plan includes the full research-to-measurement loop. Flat monthly retainer, adjust your mix any time, cancel anytime.
Pilot
Briefs only
- ✓10 briefs per week · 40+ per month
- ✓Concept, hook variations, full script, shotlist
- ✓Strategy memo with every batch
- ✓Claims pre-cleared on every brief
- ✓Every result feeds the next batch
- ✓Direct Slack channel
Growth
Briefs only
- ✓20 briefs per week · 80+ per month
- ✓Everything in Pilot
- ✓Built for brands testing aggressively
- ✓Priority delivery slot
All tiers: flat monthly retainer · adjust your mix anytime · cancel anytime.
For comparison: freelance creative strategists charge $300–$800 per brief; agencies bill $1,500+ per concept, and performance-creative agencies run $10–15k/mo for roughly 4× less volume.
Three minutes to apply.
We onboard a limited number of accounts each month. If we're not a fit, we'll tell you immediately and point you somewhere that is.
Yes. UGC-heavy one month, static-heavy the next, whatever your account needs.
First batch ships within one week of your application being accepted.
Briefs are the front door. If you want us producing images or video too, we'll cover that on your call.