Find what's actually winning · done-for-you
Stop guessing which ads work. We find your winners and rebuild from their parts.
Every ad is classified honestly (no winner crowned on noise), and your winning hooks, angles, and formats get ranked and recombined into the next batch.
How we find what's working
Mechanism, not marketingWe don't guess. We grade.
The handful of ads that actually earn their spend are easy to miss when you're reading a dashboard average and a single lucky day. We classify every ad on real volume, rank what actually drives the win, and rebuild the next batch from your proven parts, so finding what works isn't a hunch, it's a step.
Measure honestly.
Every ad is classified Winner, Scale, Kill, or Inconclusive on real volume, not a lucky day. Nothing is crowned a winner, or killed, on noise; under the data threshold it stays inconclusive and keeps running. You finally know which ads are actually carrying the account.
Rank the parts.
We roll your performance up by component, hook type, the literal hook line, angle, and format, and judge each on the metric it actually drives. You learn which hooks, angles, and formats win across the whole account, not just which single ads got lucky.
Recombine + remember.
Proven parts get rebuilt into fresh ads. A winning hook tested where it hasn't run yet beats a blank-page guess. And the account remembers: every batch builds on what worked and refuses to re-test what already failed.
Every brief ships with a hypothesis.
You can't tell what's working when every ad ships as a guess and gets graded on a hunch. So we don't ship guesses. Each brief names what it's testing and what success looks like (a defined threshold, written down before the ad runs), so the result is a clear yes or no, not a vibe.
When the metrics come back, that hypothesis is what makes the read honest. The ad either beat its threshold or it didn't, on real volume. Winners get extended and their parts recombined; documented failures go in the memory and never come back. The guesswork comes out of both the brief and the verdict.
- ✓Performance hypothesiswhat it tests, and the threshold that counts as a win
- ✓Proven parts, reusedyour top-ranked hooks, angles, and formats, recombined, not re-guessed
- ✓Concept & strategic rationalewhy this ad, why now
- ✓Full scriptwith line-delivery notes and on-screen text cues
- ✓Scene-by-scene shotlistframing, B-roll, transitions, pacing, as direction
- ✓Meta-ready ad copyprimary text, headline, and CTA, written to match the creative
You stop arguing over which ad “felt” like a winner. Every result reads against a threshold you set in advance, so you know what's working on the data, not the day.
Pick your weekly volume.
Flat monthly retainer. Adjust your mix any time: more UGC briefs, more static briefs, whatever your account needs. Cancel anytime.
Pilot
Briefs only
- ✓10 briefs per week · 40+ per month
- ✓Concept, hook variations, full script, shotlist
- ✓Strategy memo with every batch
- ✓Claims pre-cleared on every brief
- ✓Every result feeds the next batch
- ✓Direct Slack channel
Pilot+
Briefs + asset matching
- ✓Everything in Pilot
- ✓Footage matched from your existing library
- ✓Every scene timestamped to the exact clip
- ✓Cuts your editor's prep time in half
- ✓We flag the shots your library is missing
Growth
Briefs only
- ✓20 briefs per week · 80+ per month
- ✓Everything in Pilot
- ✓Built for brands testing aggressively
- ✓Priority delivery slot
Growth+
Briefs + asset matching
- ✓Everything in Growth
- ✓Footage matched from your existing library
- ✓Winning clips resurface where they fit
- ✓Best fit for brands with 200+ assets in rotation
All tiers: flat monthly retainer · adjust your mix anytime · cancel anytime.
For comparison: freelance creative strategists charge $300–$800 per brief; agencies bill $1,500+ per concept, and performance-creative agencies run $10–15k/mo for roughly 4× less volume.
Three minutes to apply.
We onboard a limited number of accounts each month. If we're not a fit, we'll tell you immediately and point you somewhere that is.
Every ad is classified on real volume, never on a lucky day. Below the data threshold it stays inconclusive and keeps running, so nothing is crowned a winner or killed on noise.
Yes. UGC-heavy one month, static-heavy the next, whatever your account needs.
First batch ships within one week of your application being accepted.
Briefs are the front door. If you want us producing images or video too, we'll cover that on your call.