Beat creative fatigue · done-for-you
Your winners are dying faster than you can replace them.
We track each winner's trajectory — not its last good day — and tell you the moment it's fatiguing, then ship the refresh.
Built into the system
Mechanism, not marketingWe see the decay coming.
Day one, we plug into your ad account and your tracker, then watch every winner's trajectory across snapshots. The moment frequency climbs while ROAS and hook rate slide, the ad is flagged fatiguing — and the refresh is already in motion before the spend bleeds out.
Catch the fatigue.
Every metrics pull is added to a running history, and we read the trend — not the last snapshot. Frequency rising while ROAS and hook rate decline over consecutive pulls flags a winner as fatiguing, so you hear about it before its numbers crater, not after.
Scale, don't polish.
A tired winner doesn't need a new coat of paint on a dead hook. We carry the same proven angle, proof, and offer to a fresh audience — a subtle creative change, not a settings tweak — so the thing that worked keeps working somewhere new.
Never out of replacements.
An exhausted angle is marked and retired — we stop iterating a hill that's tapped out and explore instead. With 40–80 fresh, strategy-backed briefs a month, there's always a new contender loaded before the current winner fades.
Every other option has a trade-off.
| CreatStrat | Hire in-house | Freelance strategist | Full agency | |
|---|---|---|---|---|
| Monthly cost | $2,950–$6,450 | $10k+ loaded | $4k–$8k | $10k–$15k+ |
| Briefs / month | 40–80 | 15–25 | 10–20 | 15–30 |
| Time to start | 1 week | 3–6 months | 1–2 weeks | 1–3 months |
| Vetting & onboarding overhead | Zero | Months | Days to weeks | Weeks |
| Designers don't have to guess at intent | ✓ | Depends on hire | Mixed quality | Strategy decks, not scripts |
| Asset matching — briefs arrive with your footage matched | ✓ Pilot+ / Growth+ | You do it | Manual, if at all | Billed hourly |
| Honest measurement — no winner crowned on noise | ✓ | If you build it | Manual | Rare |
| Closed feedback loop that sharpens output | ✓ | If you build it | Manual | Rare |
| Cancel anytime | ✓ | It's a hire | Sometimes | 6–12 mo lock |
| See pricing → |
Numbers reflect typical market ranges for DTC creative-strategy delivery in 2026. Freelance strategists charge $300–$800 per brief; agencies bill $1,500+ per concept and run $10–15k/mo for roughly 4× less volume.
Pick your weekly volume.
Flat monthly retainer. Adjust your mix any time — more UGC briefs, more static briefs, whatever your account needs. Cancel anytime.
Pilot
Briefs only
~10 strategy-backed briefs / week · 40+ per month
- ✓Concept, hook variations, full script, scene-by-scene shotlist
- ✓A strategy memo every batch — one theme, one hypothesis, a success threshold
- ✓Every claim pre-cleared — brand voice and platform policy — before delivery
- ✓Every ad classified and fed into the next batch
- ✓Flexible batch composition — adjust the mix anytime
Pilot+
Briefs + asset matching
Everything in Pilot · every brief arrives with matched footage
- ✓Briefs ship with the exact clips to use — matched from your footage library, timestamped scene by scene
- ✓No asset hunting — cuts your editor's prep time in half
- ✓Gap flags — we tell you exactly which shots your library is missing
- ✓New footage folded in as you add it
Growth
Briefs only
~20 strategy-backed briefs / week · 80+ per month
- ✓Everything in Pilot
- ✓Built for brands testing aggressively — double the weekly volume
- ✓Component analytics & recombination across a larger test surface
- ✓Fatigue, lineage, and exhaustion tracking across more concurrent winners
Growth+
Briefs + asset matching
Everything in Growth · matched footage across 80+ briefs
- ✓Asset matching at full volume — every brief, every week
- ✓Winning clips resurface — footage that performed gets matched again where it fits
- ✓A running shoot list — exactly what to film next, based on the gaps
- ✓Built for accounts where volume meets a deep asset library
All tiers: flat monthly retainer · adjust your mix anytime · cancel anytime.
For comparison: freelance creative strategists charge $300–$800 per brief; agencies bill $1,500+ per concept, and performance-creative agencies run $10–15k/mo for roughly 4× less volume.
Three minutes to apply.
We onboard a limited number of accounts each month. If we're not a fit, we'll tell you immediately and point you somewhere that is.
Yes. UGC-heavy one month, static-heavy the next, whatever your account needs.
First batch ships within one week of your application being accepted.
Briefs are the front door. If you want us producing images or video too, we'll cover that on your call.