The creative-volume bottleneck · done-for-you
Ship 40–80 tested briefs a month — without hiring a creative team.
The brief bottleneck is what's capping your spend. We remove it — strategy-backed briefs your designers can't misread, every week.
Briefs your designers can't misread.
Volume isn't your real ceiling — ambiguity is. A vague brief gets a guess, the first cut comes back missing the angle, and the batch ships late and watered down. Every revision round is a week you're not testing, and your spend sits idle waiting on creative.
Every CreatStrat brief is built to eliminate the guesswork. Written for your designer, not your strategist. Every scene specified. Every claim pre-cleared. Every brief tight enough that the first cut is the cut — so the batch moves at the speed you brief it, not the speed you revise it.
- ✓Concept & strategic rationalewhy this ad, why now
- ✓Full scriptwith line-delivery notes and on-screen text cues
- ✓Scene-by-scene shotlistframing, B-roll, transitions, pacing — as direction
- ✓Meta-ready ad copyprimary text, headline, and CTA — written to match the creative
- ✓Performance hypothesiswhat to test, what success looks like
Your designer opens the brief, knows exactly what to create, and ships a first cut that matches what's in your head. Most of our briefs go from delivered to ship-ready in under 48 hours.
Built into the system
Mechanism, not marketingVolume that gets smarter.
More briefs only helps if more of them are worth shipping. Every batch's result is read, classified, and fed into the next — so the composition keeps shifting toward what your account is actually rewarding, week after week.
Measure honestly.
Every ad is classified on real volume, not a lucky day. Nothing is crowned a winner — or killed — on noise; under the data threshold it stays inconclusive and keeps running. We read the trajectory across snapshots, so a fatiguing winner is flagged before its ROAS tanks.
Adapt the mix.
The batch composition isn't fixed. When your winners are fresh we double down and scale them; when they're fatiguing we widen the search and explore more new bets. The explore-vs-exploit balance self-corrects to where your account actually is — so volume always points at the next win.
Compound, don't reset.
Proven hooks, angles, and formats get rebuilt into fresh briefs, and a documented failure is never run again. The account remembers, so every week of volume builds on the last instead of starting from a blank page.
More tested volume, for less.
| CreatStrat | Hire in-house | Freelance strategist | Full agency | |
|---|---|---|---|---|
| Briefs / month | 40–80 | 15–25 | 10–20 | 15–30 |
| Monthly cost | $2,950–$6,450 | $10k+ loaded | $4k–$8k | $10k–$15k+ |
| Time to start | 1 week | 3–6 months | 1–2 weeks | 1–3 months |
| Vetting & onboarding overhead | Zero | Months | Days to weeks | Weeks |
| Designers don't have to guess at intent | ✓ | Depends on hire | Mixed quality | Strategy decks, not scripts |
| Asset matching — briefs arrive with your footage matched | ✓ Pilot+ / Growth+ | You do it | Manual, if at all | Billed hourly |
| Honest measurement — no winner crowned on noise | ✓ | If you build it | Manual | Rare |
| Closed feedback loop that sharpens output | ✓ | If you build it | Manual | Rare |
| Cancel anytime | ✓ | It's a hire | Sometimes | 6–12 mo lock |
| See pricing → |
Numbers reflect typical market ranges for DTC creative-strategy delivery in 2026. Freelance strategists charge $300–$800 per brief; agencies bill $1,500+ per concept and run $10–15k/mo for roughly 4× less volume.
Pick your weekly volume.
Flat monthly retainer. Adjust your mix any time — more UGC briefs, more static briefs, whatever your account needs. Cancel anytime.
Pilot
Briefs only
~10 strategy-backed briefs / week · 40+ per month
- ✓Concept, hook variations, full script, scene-by-scene shotlist
- ✓A strategy memo every batch — one theme, one hypothesis, a success threshold
- ✓Every claim pre-cleared — brand voice and platform policy — before delivery
- ✓Every ad classified and fed into the next batch
- ✓Flexible batch composition — adjust the mix anytime
Pilot+
Briefs + asset matching
Everything in Pilot · every brief arrives with matched footage
- ✓Briefs ship with the exact clips to use — matched from your footage library, timestamped scene by scene
- ✓No asset hunting — cuts your editor's prep time in half
- ✓Gap flags — we tell you exactly which shots your library is missing
- ✓New footage folded in as you add it
Growth
Briefs only
~20 strategy-backed briefs / week · 80+ per month
- ✓Everything in Pilot
- ✓Built for brands testing aggressively — double the weekly volume
- ✓Component analytics & recombination across a larger test surface
- ✓Fatigue, lineage, and exhaustion tracking across more concurrent winners
Growth+
Briefs + asset matching
Everything in Growth · matched footage across 80+ briefs
- ✓Asset matching at full volume — every brief, every week
- ✓Winning clips resurface — footage that performed gets matched again where it fits
- ✓A running shoot list — exactly what to film next, based on the gaps
- ✓Built for accounts where volume meets a deep asset library
All tiers: flat monthly retainer · adjust your mix anytime · cancel anytime.
For comparison: freelance creative strategists charge $300–$800 per brief; agencies bill $1,500+ per concept, and performance-creative agencies run $10–15k/mo for roughly 4× less volume.
Three minutes to apply.
We onboard a limited number of accounts each month. If we're not a fit, we'll tell you immediately and point you somewhere that is.
Yes — a fresh batch lands weekly, every Monday. Pilot runs ~10 briefs/week, Growth ~20. You pick the volume; we keep the queue full.
Yes. UGC-heavy one month, static-heavy the next, whatever your account needs.
First batch ships within one week of your application being accepted.
Briefs are the front door. If you want us producing images or video too, we'll cover that on your call.